Arturo Nuñez is an experienced executive, consultant, investor, and entrepreneur with over 35 years of in-depth experience with globally recognized organizations. He is currently the CEO of AIE CREATIVE, a company created to provide immersive experiences to a highly curated selection of brands looking for unique ways to connect with diverse customers and a Board Member of the ESTEE LAUDER COMPANIES. Formerly, he was the Chief Marketing Officer at NUBANK, the world’s largest independent digital bank, where he ran its global marketing efforts (Brazil,Mexico, and Colombia).
Prior to NuBank, Nuñez joined the APPLE INC Latin America team in 2014 as their Head of Marketing, responsible for marketing, corporate communications, product marketing, education content, and enterprise marketing. He was instrumental in developing and fostering relations across all 38 countries in Latin America and the Caribbean with a special focus on Brazil, Mexico, Colombia, and Chile.
Before joining APPLE INC Nuñez held several positions with Nike over the course of close to a decade. Nuñez joined NIKE in 2007 as Marketing Director for the U.S. Southeast Region and six months later was appointed to Marketing Director for NIKE AMERICAS. In 2009 Nuñez transitioned to the position of Vice President, Marketing for Nike’s Emerging Markets, where he was immersed in global culture, a trend throughout his career. For Nike, Emerging Markets (Latin America, Africa, India, Southeast Asia, the Philippines, South Korea, Australia, and New Zealand) represented the nexus of sport and global culture – the geography is home to some of the world’s most diverse countries as well as the most inspiring and accomplished athletes and teams.
In 2012 Nuñez held the position of Vice President of Global Marketing for NIKE BASKETBALL, responsible for driving Nike’s global marketing vision and strategy. A passion for sports and global culture initially drew Nuñez to Nike where he was responsible for crafting the voice of Nike Basketball as well as the communications, public relations, events, retail, digital, E-commerce and creative strategies. He developed campaigns and branding for high profile athletes including Lebron James, Kobe Bryant, Kevin Durant, Kyrie Irving and Paul George. Nuñez led Nike’s brand efforts, overseeing all aspects of the marketing mix including brand communications, sports marketing, public relations, retail marketing and category brand management, and driving brand energy around such key categories as Football (Soccer), Running and Sport Culture.
Before coming to Nike, Nuñez spent 7 years at the NBA, working his way from Marketing Director of Consumer Products for the Latin America office to Vice President and Managing Director of Latin America and the U.S. Hispanic market.
In addition to his vast marketing experiences with globally recognized companies, Nuñez has also held a variety of marketing roles for leading companies including DIAGEO (Louis Vuitton, Moet